Itchy Pet Awareness Month: Understanding and Addressing Allergic Itch in Dogs

When is Itchy Pet Awareness Month?

Itchy Pet Awareness Month is recognized during the month of August. This pet holiday was launched in 2019 by the global animal health company Zoetis. As part of the awareness month, Zoetis utilizes social media promotion with the hashtag #ItchyPetAwarenessMonth. During the 2019 launch, Zoetis collaborated with actress and animal lover Kate Walsh for the Show Us Your Dog's A-Game campaign to raise awareness about how skin diseases and allergies can affect a dog's well-being.

What are the Signs of an Allergic Itch?

Does your dog incessantly scratch, even when there is no visible reason? You are not alone. Itching is the most common reason why dogs visit the veterinarian, affecting millions of dogs worldwide. While occasional itching is normal for dogs, persistent scratching that interrupts activities, causes hair loss, or damages the skin is a cause for concern. Look for the following signs of allergic itching and consult your veterinarian:

• Frequent licking, chewing, biting, or scratching
• Excessive rolling, rubbing, or scooting
• Recurrent ear problems
• Hair loss
• Body odor
• Rash, redness, greasy skin, or scabs

How Can I Help?

If you suspect your dog is suffering from an allergic itch, Zoetis offers resources to assist you. Visit "Itching for Help" on their website for a veterinary FAQ section that provides information on how to determine if your dog's itching is excessive. According to Andrew Hillier, BVSc, MANZCVS, DACVD, Veterinary Specialty Operations and Veterinary Medical Lead – Dermatology for Zoetis Petcare, "If left untreated, your dog's allergic skin disease can lead to worsening symptoms that require further medical care and can impact its quality of life. It's important to talk to your veterinarian if your dog's itching interferes with everyday activities."

Zoetis Petcare produces APOQUEL, a daily oral medication that targets and stops allergic itch at its source for dogs aged 12 months and older. Additionally, they offer CYTOPOINT, an injection that provides long-lasting relief for dogs of all ages with atopic and allergic dermatitis, which is administered at the veterinarian's office.

While some pet parents opt for over-the-counter treatments to alleviate their dog's itching, Hillier emphasizes that APOQUEL can effectively halt allergic itch at its source and help dogs return to normal. Its effects can be observed in as little as four hours. Unlike over-the-counter remedies, APOQUEL not only provides long-term itch relief but also reduces inflammation, redness, and swelling of the skin.

Editorial: The Importance of Addressing Allergic Itch in Dogs

Allergic itch in dogs is a pervasive and distressing condition that often goes unrecognized or is mistaken for a minor irritation. However, its impact on a dog's well-being can be profound. Itchy skin not only causes physical discomfort but can also significantly impact a dog's quality of life. Dogs suffering from allergic itch may experience sleep disturbances, behavioral changes, and a reduced ability to engage in regular activities. Moreover, persistent scratching can lead to secondary infections and further health complications.

As responsible pet owners, it is our duty to recognize the signs of allergic itch and seek appropriate treatment from a veterinarian. Itchy Pet Awareness Month serves as a reminder to prioritize our pets' well-being and take action when necessary. If you notice your dog exhibiting signs of allergic itch, make an appointment with your veterinarian to discuss their symptoms and potential treatment options.

Furthermore, it is crucial to address the root cause of the allergic itch rather than merely alleviating the symptoms. Identifying and minimizing exposure to allergens, such as certain foods or environmental triggers, can play a pivotal role in managing allergic itch in dogs. Veterinary guidance and specialized medications, like APOQUEL and CYTOPOINT, can provide effective long-term relief and enhance a dog's overall comfort and happiness.

Ultimately, creating an itch-free environment and ensuring our dogs receive appropriate care not only improves their quality of life but also fosters a stronger bond between humans and their canine companions. Let us utilize Itchy Pet Awareness Month as an opportunity to educate ourselves about the significance of allergic itch in dogs and work together to address this prevalent issue.